Sunday, December 1, 2019

Just testing Essays - , Term Papers, Research Papers

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Tuesday, November 26, 2019

A Strategic Marketing Plan for the Coca

A Strategic Marketing Plan for the Coca Executive Summary This paper was written in order to develop a marketing strategy for the Coca-Cola Amatil group (CCL). The main focus was not on the entire product line of the group but for a new product, Coke Zero. The CCL has enjoyed a lot of success for its internationally known brands such as Coke and Sprite. It however lags behind in the energy drink and sport drinks department.Advertising We will write a custom report sample on A Strategic Marketing Plan for the Coca-Cola Amatil Company specifically for you for only $16.05 $11/page Learn More Following this, it was important to develop a marketing plan that will improve the sales of Coke Zero. First, we looked at the company and the current situation it is in, both internal and external. We noted that the company has a very good external environment that promotes investments, has good trade laws and the consumers hold the company in high esteem. We also noted that the company holds the largest market share in the country hence has consistently been making profits. After this we took a SWOT analysis on the Coke Zero product, analysing the threats that may impede the successful performance of the product. Once the threats and weaknesses were identified, a marketing strategy was developed to improve the total sales of the product. Strategic Analysis Company Overview Coca-cola Amatil is an Australian bottling company that markets products from the Coca-Cola Company. It is one of the biggest bottlers in the South-Pacific and also one the largest bottlers for the Coca-Cola company (Coca-Cola, 2010). Coca-Cola Amatil produces various products that include: carbonated soft drinks, flavoured milk, energy drinks, water, fruit juices, sport drinks and ready to eat products The company also has a joint venture, Pacific Beverages, with SABMiller. The joint venture is responsible for producing and marketing a variety of premium beer products within the country and in New Zealand. CCL also mar kets and distributes spirit products for Beam Global Spirits and Wines (Coca-Cola, 2010). The Coca-Cola Company owns 30% of CCL and is thus the majority share holder of the company. Situation Analysis-External An analysis of the company’s current position as well as the prevailing market conditions will enable the development of a marketing plan that can be applied with respect to both the current situation as well as expected changes in the future (Kotler, 1997).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Environmental Analysis The external environmental analysis is mainly concerned with those factors in the external macro-environment that may impact the ability of the business to meet its objectives or operate properly. The most important external elements include political, economical, social, and technological forces in the macro-environment. The analysis of the f orces is referred to as the PEST analysis. The PEST analysis looks at the different trends in the market highlighting their implications on the particular business. Political Trends The political and legal framework within a country usually affects how a business operates and its profitability (Payne, 2005). Coca-Cola Amatil operates in countries that have stable political systems as well as favourable trade laws that encourage business growth. The products that the company produces have all been approved by the relevant food licensing board in the country. Economic Trends Australia has enjoyed a stable economic growth over the ages. The country has been ranked as the 13th largest economy in the world and the 18th largest exporter (Dixon OMahoney). The country has enjoyed a steady growth at the rate of 3.6% over the last 16 years. The unemployment rate in the country stands at 4.9% and the inflation rate as per last year was 2.8% (Dixon OMahoney, 2010). According to the World Bank , Australia is ranked tenth on the ease of doing business. The base interest rate in the country stands at between 5 to 6%. Social Trends Over the years, there has been a health consciousness campaign warning people about over consumption of soft drinks. Various groups have frequently warned people that soft drinks are responsible for increase in obesity and other issues such as diabetes and rotting of teeth. Australia is also fascinated by sports. A survey on sporting claims that over 80% of young men are participate in sports in one way or another. Considering this, sport and energy drinks might increase in sales if sufficient marketing is carried out to penetrate the sports industryAdvertising We will write a custom report sample on A Strategic Marketing Plan for the Coca-Cola Amatil Company specifically for you for only $16.05 $11/page Learn More Technological Factors Australia is a developed country whose main revenue comes from the manufacturing indus try. The company has many professionals who engage in the development of new and innovative technological products (Svenson, 2009). The country also has many research facilities and those professionals seeking to undertake research are sponsored by the government, corporations and educational institutions. Market Analysis The soft drinks market in Australia is predominantly controlled by four main companies. These companies include; Coca-Cola Amatil, Nestle Australia, Cadbury Australia and Mars Australia. The Coca-Cola Amatil group holds about 56% of the market share in the non-alcoholic beverages, 40% market share in sports drink and 23% market share in bottled water (Greenblat, 2010). In market analysis, it is important to analyse the consumers, competitors, and carry out the five force analysis. Consumer Analysis Coca-cola products are usually enjoyed by people from all age groups. It has however been noted that a large percentage of people who consume products from CCL are those in the 16-32 age group making up 52% of the total consumers. The buying behaviour is mainly guided by attitudes and lifestyle of these consumers. The introduction of new products by the company usually receives positive reception while consumer satisfaction for our products has been generally high. Porter five forces analysis It is important to analyse the business micro environment in order to present a valid business marketing strategy. The Porter five forces are those forces that affect the ability of a corporation to make a profit or serve its consumers (Simon, 2006). The Porters five force analysis for CCL is shown in Fig 1 Figure 1: Porters Five Force Analysis for the soft drink environmentAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Success factors From the external environmental analysis, the following key success factors can be identified The political, economical, social and technological trends all favour the success of CCL’s products The company holds a large percentage of the market share with the soft drink market The threat of new entrants into the industry is small The company mainly supplies most of its products and has a large network of suppliers hence threat of suppliers is small Situation Analysis (Internal) The internal situation analysis involves those factors within the company that affects its ability to operate and earn a profit. It includes the company resources, the objectives, corporate culture and mission (Williams Williams, 2007). Review of Current Strategy and marketing mix Coca-Cola Amatil current strategy involves availing beverages to people all over the country and the other four countries that the company operates. The company does this by setting up a network of partner s, acquiring new business, participating in the marketing and distribution of other beverages such as alcohol and by using various strategies to improve its marketing of products. Coca-Cola Amatil marketing strategy includes the use of advertisements, sports sponsorship deals, games and competitions and the use of the internet to promote its products. The current marketing mix can be well represented by the four P’s: Product: Coca-Cola Amatil produces a variety of non-alcoholic drinks as well as alcoholic drinks. The products include both internationally known brands and brands specifically produced for the country. Products include soft drinks, energy drinks, water, sports drinks, RTD tea and coffee, ready to eat fruits and flavoured milk. Product differentiation in most of these products is low hence there is a need for a unique product to retain competitiveness. Price: The current price for CCL products is low and very competitive. A large population can easily afford the se products on a regular basis. Promotion: CCL’s products are promoted through advertising and sales promotion. The strong brand name of the company has also propagated promotion of their products Place: CCL’s products can be purchased from many outlets all over the country. Supermarkets, shops, drink stands, gymnasiums and other local outlets usually have Coca-Cola products. Performance and Financial analysis Over the past years, the company has had significant success and has made a lot of profit. The company has had a one digit increase in profits for the last 10 years. Despite the economic recession, the company still had an increase in profit during the period. In 2010, the company had a net profit of $497.3 million, representing a 10% increase in profit from the previous year. The trading revenue for the year stood at $4490.3 million while the operating cash flow totalled $585.5 Million decreasing by 22% since the last year. The earnings before tax (EBIT) for th e company were $844.9 showing a 7.3% increase from that in the previous year (Coca-Cola, 2010). The company stock as of 2010 stood at $11.60 and has been showing a steady growth. As it can be seen, the company is in a very strong financial position and stands to gain more competitive advantage with the right marketing strategy. Table 1: Financial Analysis A$ million 2010 2009 % change Working capital 938.4 910.2 28.2 Property, plant and Equipment 1595.3 1457.2 138.1 IBAs intangible assets 1488.7 14780.3 7.9 Deferred tax liabilities (190.8) (157.4) (33.4) Non-debt derivatives 31.1 (32.5) 63.6 Other net assets/(liabilities) (339.9) (410.2) 70.3 Capital employed 3522 3248.1 274.7 Return on Capital 17.8% 16.5% 1.3 pts Resource Analysis Resource analysis involves the analysis of how the company’s resources and capabilities enable it to achieve its strategy (Schwartz, 1981). The resource analysis for the company is presented in Figure 2. Figure 2: Summary of the Coca-Cola Amatil resource analysis Determinants for strategic options Strategic marketing options may be constrained by both internal and external situations. In the case of Coca-Cola Amatil, determinants for strategic options include: Optimum utilization of the large amount of available capital Differentiation of products, producing a new product that differentiates it from its competitors Improving its promotional campaign; this involves increasing efforts in public relations and personal selling SWOT Analysis The SWOT analysis involves a look at the company’s current position in respect to its competitors, market conditions, consumers, suppliers and government regulations (Pepall, Daniel Norman, 2005). The SWOT analysis will look at the situational factors affecting the business. Strengths Strong financial position enabling future investments Strong distribution channels that may reach consumers and suppliers from all over the country Strong brand name that is eas ily recognized thereby improving consumer confidence Weaknesses The product is very new to the market and thus sufficient information about consumer demand is yet inconclusive. Without proper marketing strategy, the product might fail. Opportunities The Coca-Cola brand name is widely known and revered. This will therefore boost consumer confidence about the product thereby improving sales. The new product (Coke Zero) also does not have any competition in the market as per this moment. The low diet drink that target young males as for now is unique as it deviates from other diet drinks and will therefore gain significant market share. Threats The internationally recognized brands are still etched in the minds of people hence a large group may ignore the new product and stick to that which they are familiar with. The Coke Zero product has also received negative reviews in some countries. This is because in several countries such as Venezuela, Sodium cyclamate a known carcinogen was used as a sweetener. Health concerns over consumption of soft drinks. Strategy Development This section deals with developing a marketing strategy that will enable the company to meet strategic marketing goals. The company has several sustainable competitive advantages which include: The Coca-Cola brand is very strong hence improving consumer confidence The company has a strong distribution channel that spans five countries The company is part of a global conglomerate therefore has access to top notch equipments, professionals and assets The company produces its own packaging hence can modify it with any problem The company already has a fierce reputation hence does not need to begin from the bottom in its promotional activities. Strategic Thrusts The Coca-Cola Amatil group main business strategy is to produce beverages for everyone in the country. The company strategic thrusts are as follows: Produce a variety of products to account for taste, preferences and lifestyles. En gage in intensive promotional activities through advertisement, sales promotion, personal selling and public relations Acquire new holding and business Penetrate other beverage industries such as alcoholic drinks and RTD drinks. According to Ansoff, for a company to be successful it should choose one of three generic strategies: cost leadership, differentiation or niche strategies In order to be truly sustainable and to maintain competitive advantage, the company has to implement alternative competitive thrusts that include: Production of a new sports drink that offers something other sports drinks lack (differentiation). Restricting access to distribution channels for the other competitors (niche strategies). Reducing cost of production by using innovative techniques of management and production (cost leadership) Sustainable Strategic Thrust Considering the initial and alternative strategic thrusts, the most appropriate thrust has to be the production of a new sports drink that is not available in the market. CCL should produce a healthy sports drink with very little calories, has high levels of proteins and vitamins and rejuvenate those participating in sports and the general population. This will not only target the young male population but also sportsmen and women. Marketing Goals The main marketing goals involve improving sales for the coke zero products. The goals are: Improve the sales of sports drink by 8% Attract more consumers (especially the young male population) Infiltrate the sports Industry Improve the market share in sports drink by at least 4.5% Product-Market investment Strategies Coca-Cola Amatil main products have performed very well in the market over the years. Most of the products are well known and are a major part in people’s diets. When Coke Diet was produced, most men felt that it was geared for women. It was for this fact that coke zero was made and was mainly meant to penetrate the young male market. The diagram below is a presentation of the Ansoff’s Matrix for Coca-Cola Amatil: Figure 3: Ansoff’s Matrix Retrieved from Sharp Dawes (2001) Market Penetration The CCL’s sports drink market currently lags behind its competitors. In order to improve its market share, the company should engage in large scale promotion activities that include sponsorship deals, competitions, advertisements and personal selling mainly through the internet. Market Development One of the main reasons CCL has not been able to capitalize on the young male population is that the sports drinks in the market are all similar and no healthy drink exists as of now. The Coke Diet beverage launched by CCL was largely viewed as feminine and most men ignored it. Coca-Cola has been able to modify this drink to produce Coke Zero, a diet drink that is geared to the male generation. Product Development In recent times, the soft drink industry has been growing slowly mainly due to health concerns that have arisen abo ut the consumption of soft drinks. It is therefore important to develop a new product that is not only health but also delivers the expected results. CCL has dominated the soft drinks market hence it should put more of its energy in the sports drink market. The intended product should be rich in proteins and vitamins as well as rejuvenating compounds that are common in energy drinks. The drink should also reduce the amount of calories present in the drink Product Differentiation The current products targeting the young male population are all similar. Due to health concerns, the soft drink industry growing very slowly. In order to maintain competitiveness, CCL should therefore develop a new product that differs from those in the market and meet the health expectations of the consumers. Another way will be through the development of a new innovative packaging. A coke zero grip bottle that has been innovatively design will be used to package the product and thus attract more of the ta rgeted consumers. Strategic Marketing Mix The marketing strategy mainly involves targeting and positioning (Aaker, 2007). According to research, over 80% of young men above the age of twenty participate in sports one way or another. This number is very high and may increase the market share for coca-cola products immensely. We shall first target sportsmen by highlighting that the company has a new range of sports drinks (coke zero) that not only meet the sports drinks requirement but is also healthy. Products The product being marketed is a new healthy beverage, a sports drink mainly produced for the young male population (coke zero). The product has very little calorie content and is high in vitamins and proteins. This combination makes for the ideal sports drink as it not only rejuvenates a person but it is also healthy. The product will be packaged in trendy bottles that convey sportsmanship. The marketing message will try to stress that the drink is healthy and is a new innovati on all our competitors envy (Sharp Dawes, 2001). Price The product will be cheap to buy and will generally cost less than those from our competitors. It will be available in most outlets throughout the country and stands in the stadiums. The pricing will be such that the company does not undergo a loss but low enough to make the product the drink of preference (Sharp Dawes, 2001). Place The drink will target the whole of the country. It will be available in supermarkets, shops, stadiums and gymnasium. In order to access the sports fraternity, the drink will mainly focus on sports related outlets until it stands out as the drink for the active sportsman (Sharp Dawes, 2001). Promotion As the drink mainly targets young men interested in sports, the drink will first of all be promoted through sports channels, and stadium advertisements such as banners and Advertisement slots in the stadium. Next, sports paraphernalia will be used as a means for promotion such as balls, t-shirts, shoe s etc. The drink will also be promoted through competitions in radio stations and television. The promotion will have a sports team e.g. granting a lucky winner sports gear or a fully paid access to an important sports event (Sharp Dawes, 2001). Sales Forecast and Financial Prediction We expect that after this marketing strategy, sales will increase by 6% in the first quarter and that by the end of the year a 10% increase will have been achieved. Table 1: Financial Prediction A$ 2012 (1stQuarter) 2012 (2ndQuarter) 2012 (3rd Quarter) 2012 (4th Quarter) Advertising costs 0.98 1.4 1.6 1.2 Expected Revenue 5.3 8.5 14.6 26.5 Operating Expenses 1.3 2.8 6.2 6.6 Evaluation and Control The article above has presented the strategic market plan for the Coca-Cola Amatil group. The sales target presented above will act as benchmarks to evaluate progress. The marketing techniques recommended (sports advertisements and sports related sales promotions) will be amended depending on the nature of the actual sales. The Coca-Cola company has enough capital to implement the program successfully hence the products will be released in all regions within a period of 2 weeks. The company have a large distribution channels with many trusted partners hence control is not a major concern as of now. Appendix Appendix 1: Income statement CCL retrieved from Coca-Cola Amatil (2011) Appendix 2: Balance Sheet retrieved from Coca-Cola Amatil (2011) References Aaker, D. (2007). Strategic Market Management, 8th ed. New York, John Wiley Sons Coca-Cola (2011). Annual Report 2010. Retrieved from: www.ccamatil.comreportsF9ECBDFAd01.pdf Dixon, T OMahoney, J. (2010). Australia in the Global Economy 2010. Pearson: Leading Edge Education Greenblat, E. (2010). Coca-Cola Amatil beats profit estimates as prices rise. SMH  Newspaper. Retrieved from: www.smh.com.au/business/cocacola-amatil-beats-profit-estimates-as-prices-rise Kotler, P. (2009). Principles of Marketing. New York: Prentice H all. Payne, A. (2005). A Strategic Framework for Customer Relationship Management.  American marketing association, 69: 168-170 Pepall, L., Daniel J. Norman, J. (2005). Industrial Organization, Contemporary Theory  and Practice. Ohio: Thomson South-Western Porter, M.E. (1985) The Five Competitive Forces That Shape Strategy. Harvard  business Review, (4): 12-16-January Schwartz, H. (1981). Matching corporate culture and business strategy. Organization  Dynamic, 24(2): 12-16 Sharp, B. Dawes, J. (2001). What is Differentiation and How Does it Work?  Journal of Marketing Management, 17, 739-59. Simon, H. (2006). Rational decision making in business organizations. American  Economic Review, 17(5): 42-45 Svenson, G. (2009). Globalization† of business activities: a â€Å"global strategy† approach. Management Decision, 7(13): 34-40 Williams, S. Williams, N. (2007). The profit impact of business intelligence.  NY: Publisher Morgan Kaufmann

Saturday, November 23, 2019

How to negotiate maternity leave with your employer

How to negotiate maternity leave with your employer Whether you’re pregnant or merely thinking about expanding your family, it’s important to know how to address the issue with your employer. We know it can be tricky to navigate the discussion, so we’ve compiled some tips on how to approach the topic with your boss. Know what kind of leave you’re owedMany companies offer some kind of paid maternity or parental leave (which can include paternity leave or the time to care for a newly adopted child). The length of time can vary, so be sure to check your own company’s policies to see what the baseline is. With paid leave, the company pays for a certain number of weeks off.If your company doesn’t offer paid leave, or you want to take additional time off for parental leave, then you could be covered by the Family and Medical Leave Act of 1993 (FMLA). FMLA leave is unpaid, but it ensures that your job will be secure for up to 12 weeks’ absence. This kind of leave can be used flexibly for any f amily purpose- like maternity or paternity leave, or caring for a sick relative.Have a plan in placeBefore you go to your boss, know what you’re planning to do. How many weeks of paid (or unpaid) leave are you expecting to take? Will you have a mix of paid and unpaid leave? When will it start? When do you anticipate being back? Are you seeking a flexible work schedule once you’re back to work?When you’re planning for your leave, know what it is you want. If your company has a flexible policy or if you’re hoping to negotiate terms outside of the stated leave policy, knowing what your options are and what you want to get out of the discussion is key. The more you have figured out up front, the better you’ll be able to present a sensible plan to your boss and negotiate as necessary.As you prep for your meeting with your boss (in person is best, even if you’ll have to file a written parental leave plan later), it can also help to have informatio n and statistics about how parents and children benefit from that initial bonding time, and how self-care improves outcomes for new parents and their babies.Don’t wait too longIt’s better to start talking with your boss about your plans as soon as you feel comfortable disclosing your pregnancy status. You don’t have to announce it to your entire work world just yet, but kicking things off with a confidential discussion with your boss gives you (and your company) the time you’ll need to plan ahead for your leave.Negotiate to get the leave you wantNegotiating leave is pretty similar to negotiating your initial job offer or when you want a raise. Like with any other negotiation, it’s important to approach it with realistic expectations. Sure, in an ideal world you’d have, say, a year off with pay. In reality, most workplaces offer a limited number of weeks, so it’s unlikely you’d be able to negotiate a huge extension of existing p olicy.Instead, make sure your plan balances what you want and need for your family with your company’s expectations. It may be that you can get more time, but at a reduced salary. Or maybe you can create a flexible schedule where you work a different schedule or part-time for a certain period of time. If you’re seeking something above and beyond your company’s stated policy, be ready to compromise and have other options in mind (like unpaid leave beyond a certain point if your employer can’t or won’t extend a certain amount of paid leave).If you give yourself the time to hash this out with your employer and have all the necessary information at your disposal, you’ll be able to come up with a plan that works for you, while keeping your professional life on track. And don’t forget that haggling over these things now might seem stressful, but it can help you get the most out of your parental leave when the time comes.

Thursday, November 21, 2019

Assignment Example | Topics and Well Written Essays - 500 words - 204

Assignment Example â€Å"My Papas Waltz† narrates a young son’s frightened encounters with his drunken father. As his father waltzes him around, the poem creates the same dizzying effect on the audience too. These poems evoke the senses to assert that, disorientation may be confusing at first, but they have their enlightening moments. The main subject of these poems is disorientation that can create a feeling of dread. â€Å"In a Station† is a metaphor of contrasting images about seeing an â€Å"apparition† (Pound 1) and seeing â€Å"petals† (Pound 2). An apparition is usually worrisome, while petals tend to evoke appreciation for their delicate beauty. Using these images create opposing emotional effects that result to a sense of disorientation for readers, as if the poem also wants them to feel the confused state of its speaker. â€Å"My Papas Waltz† talks about disorientation too. The speaker is merely a little boy, but his drunken father aggressively tosses him around as his dance ritual before putting his son to bed. The grace and aristocratic nature of a â€Å"waltz† conflicts with the working-class roughness of a father who smells like â€Å"whiskey† (Roethke 1), has â€Å"battered† knuckles (Roethke 10) and â€Å"palm caked hard by dirt† (Roethke 14) , and hurts his dance partner by scraping his ear with his buckle (Roethke 12). Again, this poem puts readers into the place of the speaker- a particularly physically and emotionally dizzying place. These poems have a powerful way of forcing their audiences to step into their shoes and feel their disorientation. To feel confusion, these poems stimulate the senses to create strong visual and emotional effects. The title itself of â€Å"In a Station† easily helps readers see the metro’s darkness, feel its coldness, and smell its wet, dank scents. Adding the description of the â€Å"apparition of these faces in the crowd† heightens the feelings of creepiness and fearfulness of the setting (Pound 1).

Tuesday, November 19, 2019

Discuss some of the ways in which Native Americans, and the European Essay

Discuss some of the ways in which Native Americans, and the European discovery of the New World, has influenced your life - Essay Example The Native Americans have their English language being more intricate compared to the European English, as stated by Dunn (1). This has improved my use of English language in communication because their English is simple to understand. Another influence by the Native Americans relates to how the American people treat women. According to the Native American culture, family lineage is traced through the females instead of the males, according to Delgado (1). This has as well influenced my perspective towards women as I can see them as more valuable to the society which was not what I originally thought. Similarly, the types of food consumed by the Native Americans have changed my diet to great extent. While initially I was used to the spices available back home, I have come to appreciate such things as wild ginger, juniper and miners’ lettuce. I have also gradually come to prefer Native American cuisines with their subtle flavors. Native Americans have a great deal of hospitality, which has been a vital tradition among the Native Americans, according to Cadwalader (1). Guests are highly valued and are served first whether there is something else for the family or not. Thus has influenced how relate with other people and to respect others as well. The Native Americans are friendly people who are always there to help and this has greatly improved my personal relations with other people. The mode of dress is also different from my home country and this has affected me. The American people do not place much importance in fully covering their body, as stated by Reynoldson (13). With many celebrities who most people tend to imitate, the mode of dressing is very different especially during the summer. During summer, people wear lighter clothes with women covering the most private body parts and most of them wearing shorts, a mode of dressing which has really impressed me. Last but not least, the hardworking nature of the Native American people

Sunday, November 17, 2019

The Complete Works of Shakespeare Essay Example for Free

The Complete Works of Shakespeare Essay Helen Keller once said â€Å"The Fearful are often caught with the bold. † This was with reference to danger. She believed that those who avoided danger met danger as often as often as those who confront it. Shakespeare’s Hamlet has its share of the fearful and the bold, and both fearful and bold were met by a tragic death. There were numerous instances in the play that presented this. The whole cause of the plot of the play, the death of King Hamlet, is an example of this. He is known to have conquered lands and fought a lot of wars. He can be considered one of the bold for he faced death head on and yet the reason why he died was not through his wars but instead he got killed in his own backyard, literally. This example is a perfect specimen as to why Helen Keller made the statement. It is exactly this, wherein he was killed in his own home, that she has this belief. Death, need not be found in dangerous grounds, for it can standing right outside your door. Somehow, the proverb hints at some form of fate or destiny but in the case of Hamlet, the proverb is made true because of a miasma of actions between King Claudius and Hamlet. Due to their need to resolve the issues between them for Claudius to hide his crime and for Hamlet to avenge is father – collateral damage in the form of the lives of the people around them were affected, if not taken away. It is Claudius and Hamlet that face their destinies and yet, the ones fearful for them received the same fate. Ophelia is the most innocent character in the play. She followed her father’s advice after being told that Hamlet will just break her heart. For fear of it being true, she obeyed her father, but this didn’t save her from the sorrow that she will experience later. In the process of helping Hamlet, Polonius dies by his hand and this drives Ophelia insane due to the extreme sorrow that she felt. She couldn’t protect herself from emotional pain that she tried to avoid. Queen Gertrude, who just wanted her son and her new husband to get along, ended up being poisoned. She, too, wanted to help her son and protect him from whatever malady it was that he was experiencing. She was afraid for Hamlet’s health and life. In the end, she was poisoned by a drink that was meant for Hamlet. Rosencrantz and Guildenstern are the dynamic duo that tried to help their friend. The reason why they went to Denmark was to try and console Hamlet for the death of his father and try to unite him with his stepfather and uncle. Unknowingly, they were bringing Hamlet to his death. In their minds, all they were doing was bringing Hamlet to England to allow him time to recuperate. Rosencrantz and Guildenstern were killed instead. In the case of Hamlet, the proverb â€Å"The fearful are caught as often as the bold† applied to the people that surrounded Hamlet. This is what usually is called collateral damage, the damage that is inflicted on those beside the actual target. Also, these people who surround Hamlet are not at all mindful of their own danger. As a matter of fact, it never occurred to them that they will encounter death. However, they were afraid for Hamlet. Due to their affection for Hamlet, these characters tried to make him happy, protect him from himself, and protect him from others. In the end, all these people, afraid him, died tragically, even before Hamlet himself died. Therefore, those who were fearful for Hamlet were caught as much as the bold Hamlet in the tragedy of his vengeance. Reference: Shakespeare, William. â€Å"Hamlet†. The Complete Works of Shakespeare Ed. George Lyman Kittredge. Boston: Grolier Incorporated,1936: p. 1147

Thursday, November 14, 2019

Essay on Evil in The Holy Bible -- Holy Bible Essays

The Purpose of Evil in the Bible      Ã‚  Ã‚  Ã‚   God looked at everything He had made, and it was very good (Genesis 1:31)  Ã‚  Ã‚   Five times in Genesis 1, God looks at that which He has created, and pronounces it "good". Then on the sixth day He creates Man, and says that His creation is now "very good". God's pronouncement of His creation, which would be everything around us and includes ourselves, as "very good" is hard to reconcile with that which we see on a daily basis -- a reality in which we experience much pain and cruelty from man and nature. These negative experiences we call "evil".    Evil, in this sense, is a very broad term, and needs to be defined. In general terms, "evil" is that which works against the life-giving power of God, and seeks to thwart God's will. In the Bible, the term "evil" is used to describe anything that brings sorrow, distress, calamity, and moral wrong-doing. In more modern times, "evil" has been associated with warfare, especially chemical and nuclear warfare, as well as problems associated with over-population, racism, ecological destruction, and worldwide disease. Indeed, evil is so much a part of our lives, the very term seems to have lost meaning. It is not uncommon in public debates to hear one side associate the other with evil, casually placing their opponents on the side of Satan and destruction.    So, what did God mean when He said that His creation was "very good"? Did He simply mean that He was finished, and that evil was an intentional part of His design? Or did evil come afterward, suggesting that it was beyond His control? This is a vexing question to those of faith, especially in the Judeo-Christian faith, who believe in an all-powerful, loving God. If God is good and lo... ...gardless of my worth to God, I know I will fall. If I choose to do wrong, I know that the responsibility is mine. If I catch a disease, I would not blame God, or ask why he chose me to suffer. If I am to accept all the possible good aspects of being a thinking, reasoning human being with freedom of will, I have to accept the fact that I live in an existence where evil can happen.    Works Cited   Dobson, James C. (1993). When God Doesn't Make Sense. Illinois: Tyndale House Publishers, Inc. Green, Joel B., & Longman, Tremper (Eds.). (1996). Holy Bible -- The Everday Study Edition. Dallas: Word Publishing. Hick, John H. (1990). Philosophy of Religion. New Jersey: Prentice Hall. Kushner, Harold S. (1981). When Bad Things Happen To Good People. New York: Avon books. McFague, Sallie. (1987). Models of God. Philadelphia: Fortress Press.